Develop a new Single Pot Still Poitin brand packaging that is a revival to the traditional Irish spirit. Being such a unique product and with such history, create a package and brand design that embodied both old and new.
The origin of distilling in Ireland dates back over 1,000 years. Before there was Irish whiskey there was Poitin - a clear Irish spirit famous for its alcohol strength. In a homage to this ancient Irish spirit, Cooley Distillery released an Single Pot Still Poitin, to revive the “traditional Spirit of Ireland”.
Client: Cooley Distillery – Dublin, Ireland
Designed for European and US Markets
BRANDING, PACKAGING, ART DIRECTION