Develop brand and packaging for "Jim Beam Hot Punch", a product that stays true to the "Jim Beam" brand for a shrink wrap on the bottle. What is the product? A warm drink served in the cold, representing cold snow icicles and a warm a hot glow of fire.
In Germany, “Gluehwein” or “mulled wine” is a drink served at Christmas markets. It is a traditional warm beverage infusing spices, red wine, citrus fruits and sugar. Jim Beam developed a whiskey punch that would be an alternative to “Gluhwein” for the German market.
Client: Jim Beam – Frankfurt, Germany
Designed for the German Market
BRANDING, PACKAGING, ART DIRECTION
JIM BEAM HOT PUNCH