Develop brand and packaging for "Jim Beam Hot Punch", a product that stays true to the "Jim Beam" brand for a shrink wrap on the bottle. What is the product? A warm drink served in the cold, representing cold snow icicles and a warm a hot glow of fire.

In Germany, “Gluehwein” or “mulled wine” is a drink served at Christmas markets. It is a traditional warm beverage infusing spices, red wine, citrus fruits and sugar. Jim Beam developed a whiskey punch that would be an alternative to “Gluhwein” for the German market.

Client: Jim Beam – Frankfurt, Germany

Designed for the German Market

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BRANDING, PACKAGING, ART DIRECTION

JIM BEAM HOT PUNCH

T: +1 904 401-3111

E: chris@brandhatchcreative.com

 

Jacksonville, FL

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