The task here was to develop the Members Mark own family of wine, of stepping away from the traditional approach of wine and not to be region specific. Clean modern design, heroing each products expression with large product name and line illustration of animal that represents the flavor profile of each product. All required information to be printed on one label that wraps around the bottle. Uniquely fresh with an impactful shelf facing.
Members Mark is a Sam's Club brand, with its own suite of wines.
Client: Sam's Club
Designed to be sold in store in the US
MEMBERS MARK WINE