The Greek yogurt brief was to develop a clean fresh branding and packaging design that would be a premium alternative to the national brands for a plain Greek yogurt and a family of flavored smaller cups variety packs.
Members Mark is Sam's Club own brand. The Members Mark brand was looking to do a total refresh and reband to develop products that are an alternative to the national equivalent.
Client: Sam's Club
Designed to be sold in store in the US
BRANDING, PACKAGING, ART DIRECTION
MEMBERS MARK GREEK YOGURT