RED BOWLER BLENDED SCOTCH WHISKY

Branding, Illustration, Packaging Design, Strategy, Brand Positioning, Redesign

We were tasked with developing the strategy and positioning for the brand Red Bowler Blended Scotch Whisky. Brand keys, positioning, tagline “Hats On” a call to action. A brand of mystery, discovery & inclusion. “HATS ON!” being a play on the name Red Bowler and the saying “Hats off” and “Hands On” and “Put Your Drinking Hat On”. Updated branding, targeting a younger consumer and re-entering the market. Challenge is the brand name, so looked to create a story to engage the consumer.

"Hats On. Join the Journey of Discovery."