This product is commemorate the history of Sauza family, Don Cenobia, his son Don Eladio and his son Don Francisco Javier. The labels are based on each of the family members, built around the year they were born; the label represented a family crest. The upper arch of the label is a based on an archway built with tiles which is distinct architecture at the Sauza Distillery.
Sauza Tequila is located in Tequila, is a town and municipality located in the state of Jalisco, Mexico. Tequila is the birth place of the drink tequila. Don Cenobio Sauza founded La Perseverancia distillery (Sauza Distillery) in 1873.
Client: Sauza Tequila
BRANDING, PACKAGING, ART DIRECTION
SAUZA LA CONSTANCIA RESERVA TEQUILA