BRANDING, PACKAGING, ART DIRECTION
Develop branding, packaging and art direction for the first release under the Teeling umbrella; the product is a clear Irish Poitin. The design approach steers away from the traditional styling of Celtic swirls and cliché Irish visuals; instead creating a fresh premium look to the category.
Teeling Whiskey is reviving whiskey distilling in Dublin. Poitin, or Poteen, is the legendary, and perhaps infamous, Irish spirit which was illegal in Ireland for many years.
Client: Teeling Whiskey – Dublin, Ireland
Designed for the European Market