Refreshing a brand’s look is more than a logo or catchy message. First is the bourbon label that is our identity. It’s who we are as a spirit and is one place that encapsulates so much more about us. We’re fortunate to have found Brand Hatch Creative to help us through the process of not just a label but a complete brand refresh.
The Brand Hatch team first made time to get to know us as a company, our identity, and what we valued. It went beyond graphic design. The collaboration put together our passion and mission as a company, and how it’s reflected in our spirits. Our story was put into a vision in many different ways.
The bourbon label designs went beyond our expectations with the use of multiple layers colors and treatments. It put together our vision with the addition of additional brand expressions, illustrations, and additional marks that were perfectly incorporated in our label’s core design.
The expressions, logos, additional marks, and illustrations are used regularly advertising throughout multiple platforms and mediums. And what’s most important, Gunnar’s Bourbon is becoming recognized everywhere we’re distributed and sales are growing.
