Highland Peak Single Malt Scotch Whisky
Highland Peak Single Malt Scotch Whisky is a premium 15-year-old expression crafted in the heart of Scotland’s Highlands, where tradition and nature intertwine. Distilled and matured in bourbon casks, Highland Peak showcases the region’s distilling heritage while celebrating the rich, untouched landscapes of the Highlands.
The brand is built around the idea of honoring the natural beauty of the Highlands, capturing both its serene landscapes and the robust character of its whisky. Highland Peak is for those who appreciate refined craftsmanship and a connection to the Highlands, with a whisky that speaks to the discerning connoisseur.
Brand Hatch Creative developed the creative direction, design, and packaging, bringing the story of Highland Peak to life. The bottle and packaging reflect the layers and depth of the Highland terrain. The dark blue uncoated label, with intricate swirling details, contrasted with gold foil accents, UV, and embossing, lends a modern touch of sophistication and depth. The packaging system merges traditional elements with a contemporary feel, seamlessly combining heritage and modernity.
The brand mark represents the breathtaking topography of the Highlands, with layered designs symbolizing both the landscape and the aging process of the whisky. At the summit of the mark, a tree stands as a testament to the long history of Highland whisky, the layers of the tree and oak casks that impart character and complexity to the spirit. The elegant presentation reflects the premium quality of the whisky. The accompanying branded tube extends the design, with the complete swirl detailing seamlessly flowing across the entire tube, harmonizing with the spirit of the Highlands, ensuring a cohesive and sophisticated look while also creating a value-add.
Highland Peak is made for those who appreciate whisky at its finest—crafted from the finest barley, pure Highland water, and the skill of Scottish distillers.—“Spectacularly Matured – Whisky at Its Peak.
Product
Highland Peak Single Malt Scotch Whisky
Client
Alexandrion Group
Market
Europe
Expertise used
Branding · Packaging Design · Creative Direction · Illustration · Typography · Brand Strategy · Art Direction · CGI Visuals