Jacob’s Cut Straight Bourbon Whiskey – Legacy Batch

Introducing Jacob’s Cut Straight Bourbon Whiskey, Legacy Batch — a homage to a family’s cherished heritage, tradition, and legacy, and the culmination of generations of passion and expertise. Crafted by a current family member, whose love for whiskey led to the creation of a treasured recipe, Jacob’s Cut is a celebration of tradition, innovation, and the passing of the torch to the next generation.

Named in honor of Jacob, the beloved grandson and heir to the family legacy, Jacob’s Cut symbolizes the continuation of a rich tradition and the handing down of the family recipe to a new era.

Our creative process extended beyond the name to reflect the depth of the whiskey’s story through every aspect of the packaging. The bottle features a screen-printed design, exuding a modern elegance, and is adorned with a symbolic coin charm—a nod to the family’s deep-rooted history. The uncoated label stock, with its custom die-cut, evokes the wear of time and embodies the spirit of legacy, creating a tactile connection to the past. A black shrink wrap caps the neck label strap, adding a refined touch to the overall aesthetic.

To visually represent this legacy, we developed CGI renders that place the bottle atop a tree-like stump—a powerful symbol of the family tree and the passing of the torch to future generations.

In addition to the packaging, we took great care in shaping the brand’s story and identity—crafting the name “Legacy Batch,” writing the brand narrative and tagline, and designing and copywriting the website to ensure every detail resonates with the family’s rich history.

A Tribute to Generations of Tradition & Expertise – Heritage Distilled